Entrepreneur Anastasia Morgan-Doe has paved the way for a special place for African hair care products right here in Connecticut.
In June 2020, Morgan-Doe launched her online business African Hair Bonnets by Edzorna out of Bristol, bringing a splash of gorgeous, colorful hair bonnets for the whole family. To keep busy during the pandemic, she started sewing several types of African fabrics—which ultimately grew to a growing business with several employees, including in Ghana.
Before launching African Hair Bonnets by Edzorna, Morgan-Doe did her homework to make sure there was a demand for her niche idea. A designer by trade, she inquired with many friends and acquaintances to see what they thought of the hair bonnets they typically see for sale. The feedback was that they wanted something less “plain” yet also practical for kids. And so, her idea became a reality when she took the step to market her designs.
Morgan-Doe shared that before starting her business, something “came over her” in a spiritual sense. She wanted to ensure that the name of her business reflected her spirituality, while also naming each of her bonnets something significant from her culture. She settled on a nod to “enyonam” (it is well with my soul), “dzifa” (one is at peace) and “Elorm” (God loves me).
Remaining consistent with her heritage, custom, culture and plan, Morgan-Doe was committed to creating hand-sewn hair bonnets (called “taku” in Ghanaian) that highlight an assortment of motivational and imaginative fabrics. The satin stain-resistant fabrics from Ghana are handpicked and less prone to deterioration. Plus, Morgan-Doe helps her customers choose fun and comfortable fabrics. But she doesn’t just help clients choose colorful fabrics—her work is much more specific and reflects her passion for fashion.
Morgan-Doe is looking forward to expanding her offerings by introducing a Mommy and Me collection coming soon. Some of her specialty offerings include bonnets with matching face masks and smooth sparkling bridal caps.
Remaining consistent with her heritage, custom, culture and plan, Morgan-Doe was committed to creating hand-sewn hair bonnets (called “taku” in Ghanaian) that highlight an assortment of motivational and imaginative fabrics.
In addition to creating dazzling designs, Morgan-Doe is a full-time patient care technician at Hartford Hospital. She’s a mom to a 12-year-old son and has a deep love for her community. Morgan-Doe frequently ships educational supplies to Ghana, spreading her love across many miles. As for the future, as an entrepreneur at heart, her long-term goals include the launch and expansion of her catering and party planning business featuring traditional Ghanaian cuisine, and she would also like to sell African beaded necklaces and bracelets. One thing is for certain—Morgan-Doe has wonderful ideas that are growing and are as beautiful as the fabrics she works with!
Find African Bonnets by Edzorna at https://www.instagram.com/bonnetsbyedzorna/.
